My Morning Jacket Unveils Dreamy and Joyful Video for New Single "On a regular basis Magic"

“The tune ‘On a regular basis Magic’ was impressed by an encounter with somebody who opened my eyes to the wonder within the on a regular basis moments we frequently overlook,” explains Jim James, the vocalist and guitarist of My Morning Jacket. In the present day, the band is thrilled to unveil a vibrant and cheerful official music video for the monitor, directed by the gifted Amanda Kramer (of Magdalena Bay). This video superbly displays the intricate but easy feelings that impressed the tune.

“Traditionally, we’ve not featured ourselves in a lot of our music movies, which is why I’ve at all times wished to create a enjoyable and playful MMJ video the place we will simply be ourselves and benefit from the second,” Jamessays. “I felt that ‘On a regular basis Magic’ was the right tune for this method.”

“I envisioned us frolicking, playing around, and interesting in actions that exude FUN in a surreal method. After researching numerous kinds, I stumbled upon some splendidly peculiar movies created by Amanda Kramer. We reached out, and he or she helped flip this imaginative and prescient right into a vivid, whimsical technicolor celebration! Working together with her and her staff introduced us immense pleasure, making it undoubtedly essentially the most enjoyable we’ve ever had throughout a music video shoot! We hope you take pleasure in watching it as a lot as we did making it!”

“It’s a rarity for a band to wish to collaborate in such a method—and much more so for them to hunt out inventive surprises,” Kramer remarks. “The complete course of—from preparation to filming to post-production—was stuffed with laughter and pleasure, giving us the chance to pay tribute to a tune that deserves to be a pop hit. My Morning Jacket includes 5 extremely gifted males who know how one can smile.”

My Morning Jacket – On a regular basis Magic (Official Video)

WATCH the official music video for “On a regular basis Magic.”

Just lately, My Morning Jacket concluded the primary leg of their MY MORNING JACKET “is” ON TOUR, a sequence of performances marked by unforgettable moments and vital achievements.

The band celebrated their return to Louisville, KY, with “Come Dwelling Once more: A Celebration of Louisville.” This memorable occasion featured a sold-out, five-night stand on the iconic Louisville Palace, showcasing a formidable 105 songs with no repeats. Followers loved quite a few favorites from their newest critically acclaimed album, is, out there now by ATO Data.

Moreover, an unique signing occasion for the album came about at Guestroom Data, a cherished impartial file retailer in Louisville.

Since forming in 1998 in Louisville, the band has obtained a number of honors throughout their homecoming, together with ceremonial keys to town. These have been introduced by Mayor Craig Greenberg throughout a Louisville Metropolis FC recreation at Lynn Household Stadium.

“Over their profession, My Morning Jacket has produced legendary music, incomes a number of GRAMMY® nominations and crafting chart-topping hits,” Mayor Greenberg said. “By all of it, they’ve carried the spirit of Louisville across the globe. They’ve by no means forgotten town that introduced them collectively, and we sincerely admire their contributions to our neighborhood.”

Together with this celebration, a novel attire assortment was launched, collaborating with Louisville Metropolis FC and Racing Louisville FC. This assortment marries the themes and symbols present in My Morning Jacket’s music with the passionate spirit of the native soccer golf equipment. The limited-edition gear is now out there solely at LouSoccerStore.com.

Throughout “Come Dwelling Once more: A Celebration of Louisville,” the band was additionally honored with an official “Hometown Heroes” banner throughout a dedication ceremony on April 24. The banner, which reads “My Morning Jacket’s Louisville,” is proudly displayed on the north wall of the Kentucky State Fairgrounds Armory constructing.

Mike Sheehy, president and founding member of the Higher Louisville Delight Basis, expressed enthusiasm for the popularity: “We’re thrilled to honor this unbelievable Louisville band with this long-deserved accolade. Acknowledged with the Governor’s Award in 2014, My Morning Jacket is widely known globally and stays a steadfast ambassador for each Louisville and Kentucky.”

Final month, My Morning Jacket additionally graced the stage with three distinct headline exhibits through the 2025 version of “My Morning Jacket’s One Huge Vacation.” This three-night music getaway came about at Seascape Resort in Miramar Seashore, FL. The occasion included memorable collaborations comparable to Cymande’s “Bra” carried out with the Preservation Corridor Jazz Band, Neil Younger’s “Like A Hurricane” that includes S.G. Goodman, and a closing rendition of “One Huge Vacation” that included Dinosaur Jr.’s J Mascis.

Earlier in Might, the band wrapped up the 2025 New Orleans Jazz & Heritage Pageant with a efficiency praised by Relix for its “unfaltering vitality.” Their set blended important tracks from their almost three-decade profession whereas honoring the wealthy musical heritage of New Orleans with their first-ever performances of Fat Domino’s “Strolling To New Orleans” and the traditional “Time Is On My Aspect,” the latter serving as a tribute to legendary soul artist Irma Thomas, whom Jim James had seen carry out the night prior at Preservation Corridor.

The second leg of the MY MORNING JACKET “is” ON TOUR kicks off on August 5 on the Hayden Houses Amphitheater in Bend, OR, concluding with a present on August 22 at Berkeley, CA’s famend Greek Theatre. After a summer time hiatus, the tour will resume on October 8 at The Anthem in Washington, DC, that includes a two-night efficiency at Atlanta, GA’s historic Fox Theatre on October 31 and November 1.

This leg features a two-night return to Morrison, CO’s well-known Purple Rocks Amphitheatre (August 15-16), a two-night stint at Philadelphia, PA’s The Met (October 10-11), and three-night engagements at Brooklyn, NY’s Paramount Theatre (October 16-18) and Chicago, IL’s Salt Shed (October 24-26). Further particular friends embrace Soften (August 5-22), BALTHVS (October 8-31), and Babehoven (November 1). For full particulars, please go to www.mymorningjacket.com/tour.

My Morning Jacket is proud to proceed its partnership with the environmental nonprofit REVERB by the MY MORNING JACKET “is” ON TOUR initiative. This partnership goals to construct upon their profitable previous initiatives that promote sustainability; interact followers on the Motion Village throughout every present; and assist REVERB’s Music Decarbonization Venture, accelerating local weather options throughout the music trade.

My Morning Jacket’s newest studio album, is, marks their first full-length assortment of recent music in over three years. The Louisville, KY-based group—consisting of Jim James (vocals, guitar), Tom Blankenship (bass), Carl Broemel (guitar), Patrick Hallahan (drums), and Bo Koster (keys)—continues to broaden their musical boundaries and elevate their artistry. The result’s their most completed work up to now, reflecting the band’s dedication to utilizing music as a medium for profound revelation.

Produced by three-time GRAMMY® winner Brendan O’Brien (identified for his work with Bruce Springsteen and Pearl Jam), the album options the charming lead single “Time Waited,” at the moment topping the AAA radio charts. An official music video—directed by famend photographer and filmmaker Danny Clinch—combines new efficiency footage with archival photographs of the band, and is obtainable to stream now on YouTube. The album additionally contains the highly effective anthem “Half A Lifetime” and the psychedelic monitor “Squid Ink,” each accompanied by official music movies directed by Clinch and at the moment out there on YouTube. Moreover, the band made headlines after they appeared on ABC’s Jimmy Kimmel Reside!, delivering thrilling performances of each “Time Waited” and “Squid Ink,” that are each at the moment streaming on YouTube.

MY MORNING JACKET “is” ON TOUR 2025

AUGUST

5 – Bend, OR – Hayden Houses Amphitheater †

6 – Boise, ID – Ford Idaho Middle Amphitheater †

8 – Bonner, MT – Kettle Home Amphitheater †

9 – Seattle, WA – Chateau St. Michelle Vineyard †

11 – Salt Lake Metropolis, UT – Purple Butte Backyard †

13 – Dillon, CO – Dillon Amphitheater †

15 – Morrison, CO – Purple Rocks Amphitheatre †

16 – Morrison, CO – Purple Rocks Amphitheatre †

19 – Los Angeles, CA – Hollywood Palladium †

20 – Santa Barbara, CA – Santa Barbara Bowl †